Find out more about members of the Praxity Alliance management structure alongside the chairing members of Global Regions, Working Groups and the Praxity Head Office
Samantha Louis is Chief Executive Officer of Praxity Global Alliance, having joined in June 2021 from the Association of International Certified Professional Accountants where she was Vice President in charge of International Advocacy.
Samantha has served on various local and international boards and senior leadership groups, including the Professional Accountancy Organisation Development Committee of the International Federation of Accountants (IFAC) and has extensive experience in several non-executive directorships. She currently serves on the Council and Finance Committee of Roedean School, UK. She is also an Ambassador for the CIMA Women in Leadership programme. In 2023 she received the inaugural International Accounting Bulletin Accounting Leader of the Year Award.
Samantha is a Fellow of CIMA and a Chartered Global Management Accountant. She holds a Batchelors degree from the University of the Witwatersrand and holds post-graduate courses in public relations and management, as well as a Master’s degree in Business Administration, with distinction, from the Gordon Institute of Business Science at the University of Pretoria.
She is married with two adult children. One of the great attractions of the UK being able to go to some of the best theatre in the world. She particularly likes ballet and attends as much of it as she can.
Steffen graduated in Business Administration and Economics from the Universities of Mannheim (Germany) and St. Gallen (Switzerland), and is a Managing Partner at FALK in Germany. He has been practicing accounting with an international focus for more than 20 years following a secondment in his early career to Price Waterhouse, New York.
Next to his national German Certified Tax Consultant and CPA title, Steffen also holds a US CPA title and as such oversees the US Desk at FALK in Germany. He is also engaged in expanding the firm’s international outsourcing capabilities.
Jason serves as managing partner at Plante Moran, one of the largest public accounting and business advisory firms in the United States. Previously, he was the group managing partner of the firm’s Illinois, Ohio, and international locations, playing a pivotal role in guiding and connecting leadership throughout the firm.
Jason’s journey with Plante Moran began nearly 25 years ago with an internship. Since then, he’s been fortunate to assist the firm and its people in many capacities, including audit, consulting, and building and expanding the firm’s international practice, which he led for six years. As international practice leader, Jason helped clients expand internationally to over 50 countries, helped foreign companies expand in the United States, and guided the firm as Plante Moran opened offices in China, Mexico, India, and Japan.
In 2015, Jason was recognised by Crain’s Detroit Business as a “40 Under 40” recipient for helping Plante Moran increase international business revenue by 400%. He is a member of the German American Chamber of Commerce, the Asia Pacific Chamber of Commerce, the Detroit-China Business Association, the United States-Mexico Chamber of Commerce, the Association of Corporate Growth, the AICPA, and the Michigan Association of CPAs. Jason is also an alumnus of Michigan State University, receiving a B.S. in accounting with Honours.
Andy is Audit and Accounts Partner at Shorts in the UK. He looks after many of the firm’s larger corporate clients for whom he closely monitors their accounting and taxation requirements. Having gained extensive experience working for a ‘Big 4’ firm, Andy is ideally placed to manage and supervise larger assignments.
As a Chartered Tax Adviser, he actively identifies tax planning opportunities for clients and has considerable experience in leading due diligence assignments. Appointed Managing Partner of Shorts in 2017, Andy has been heavily involved in leading the firm's growth strategy which has seen Shorts treble in size during his tenure.
Bernardo Del Rio McKee, CPA, is Managing Partner of J.A. Del Rio S.A. De C.V. He is former president of the Tax Committee of the American Chamber of Commerce, Guadalajara Chapter. He has published several articles on tax issues and given lectures in the US and Mexico.
Bernardo is a founding member of the Guadalajara chapter of the International Fiscal Association (IFA). He has advised companies starting up and operating in Mexico, such as Honda, McDonald’s, Samsung, Sumitomo, Berkshire Hathaway, among others, as well as with clients where Mexico may be the first venture outside of their home country. He currently serves as coordinator of the relationship with the American consulate on behalf of AMCHAM Guadalajara Chapter.
Eric is Chairman and Chief Executive Officer of Moss Adams. As leader of the firm, Eric plays an integral role in executing the firm’s growth strategy and key initiatives to drive continued firm growth alongside employee and client success.
Eric has practiced public accounting since 1997. Prior to his current role, he led the firm’s consulting services, providing oversight of more than 50 distinct practice areas. Throughout his career, Eric’s experience has covered a wide variety of practice areas, including operations, compliance, accounting, information technology, and fraud prevention.
As CEO, Eric is Chair of the firm’s Executive Committee. He is a frequent speaker on a variety of topics including data analytics, strategy, cybersecurity, and enterprise risk management. He
was a founding member of the AICPA’s Risk Assurance and Advisory Services Task Force, the goal of which is to position the CPA profession as the leader on enterprise risk management.
As Chairman & CEO, Jason is responsible for enacting MNP’s strategic vision by anticipating market opportunities and trends, encouraging overall growth, fostering a culture of operational efficiency and inspiring team members to continue to deliver the thought-leading solutions and exceptional client experiences the firm is known for. Jason’s selection as CEO follows a progressive career path with MNP. Since joining the firm in 2004, Jason has held several senior level positions, including National Leader of Public Companies, Regional Managing Partner, Calgary and Executive Vice President, B.C. Jason was also appointed to the Firm's Board of Directors in 2011. He has a Bachelor of Commerce with Distinction from the University of Alberta. Jason is a Chartered Professional Accountant (CPA), qualifying as a Chartered Accountant (CA) in 2000. Jason gives back to the community by volunteering his time with youth organisations.
Marco has been dedicated to the development and expansion of SW International. He was the Managing Director of SW from 2015 to 2017 before becoming the Managing Director of SW International in 2017.
His core expertise is successfully leading and growing professional services firms both at the national and international levels, where strategic growth in a competitive environment is embraced and proactively pursued to create opportunities for the network, partners, staff and clients. The number of SW International member firms doubled since his taking on the role of Managing Director in 2017. Mr Carlei has significant national and international experiences, skills and knowledge across a range of sectors and industries. Marco has been successfully leading SW Australia, quickly becoming one of the most respected and successful accounting practices in Australia, evidenced by both revenue and profitability, increasing by 230% and 350% respectively.
Before joining SW International, Mr Carlei was the Chairman of Moore Stephens Australia and Chairman of Moore Stephens Asia Pacific as well as the Board member of Moore Stephens International from 2010 to 2014.
Matt serves as the Chairman of the Governing Board of FORVIS Mazars, working closely with the firm’s leadership team to develop strategy with a keen eye towards the future. Prior to his role as Chair, Matt served as CEO of DHG, a top 20 professional services firm which merged with BKD to create FORVIS. In his more than 30-year career, Matt has had the opportunity to serve in a variety of leadership roles and to work with clients ranging from start-ups to large national and global organisations. This experience has enabled him to connect with a variety of clients and build a passion for excellent client service. Matt also served as an audit partner at a Big Four firm where he spent more than 20 years working with public companies in the financial services, manufacturing, and restaurant industries. While a partner, Matt served a rotation in that firm’s national Department of Professional Practice, and he was later named an SEC Partner through which he served in a technical review role on public company audit engagements. Matt currently serves on the Board of Directors of the American Institute of Certified Public Accountants and was previously the chairman of the AICPA’s Major Firms Group. He also currently serves on the Managing Board and as Vice Chairman of Praxity, the Global Alliance of firms in which FORVIS is a member. Matt was previously on the Board of Directors of the United Way of the Central Carolinas, where he also served as the Chairman of the Finance Committee. Matt is a graduate of Wake Forest University and has completed Harvard University’s Leading Professional Services Firms program.
Nikolas
Hatzistergos
Management Board and Governing Council and Membership Committee
Nikolas
Hatzistergos
Nikolas Hatzistergos is Chairman of William Buck. He qualified from the University of Sydney in 1979 and commenced his employment with a medium sized firm of chartered accountants. He rose quickly through the ranks to become a partner in December 1983. Nikolas is still one of the youngest ever members of the Institute of Chartered Accountants to be granted a practising certificate.
Over the last twenty-five years, Nikolas has acted as an advisor to a large number of businesses involved in the manufacturing and services sector. Nikolas also frequently presents papers on leadership and business management issues and he has authored a number of technical papers that have been published both in Australia and overseas. He is also frequently sought by the Press for his views on accounting and business-related issues.
Phil is FORVIS Mazars’ UK Senior Partner, elected in September 2012 and has been co-CEO of the Group since December 2012. He was appointed to the Group Executive Board in 2011 and is responsible for the management of the Owner-Managed Businesses (OMB) activity within the Group. Phil has almost 30 years of experience as an auditor and he continues to be actively involved with key clients. He is based in the firm’s London office. Phil represents the Mazars’ commitment to home-grown talent, having joined the firm as a graduate in 1986. He has been a major contributor to the growth of the UK firm since his appointment as partner in 1999. Prior to his appointment as UK Senior Partner, Phil held a number leadership positions in the UK firm and internationally, including as leader of the middle market business. The first two years of Phil’s tenure as Senior Partner saw UK income increase by 13% and profits rise 25%.
Yuri Zugolaro is a Partner at Pirola Pennuto Zei & Associati. He Graduated in Business and Economics at the University of Bologna and is registered with the Padova Association of Chartered Accountants and the Register of Auditors. He is also a member of the Board of Statutory Auditors of major national and international companies.
Yuri has specific expertise in tax and corporate issues, both nationally and internationally, alongside Transfer Pricing operations and M&A transactions. He was a temporary lecturer at the University of Bologna from 2001 to 2007 (matter of degree "Auditing") and taught at the Order of Chartered Accountants of Bologna from 1996 to 2008. Yuri has also been a speaker at various conferences involving tax and corporate issues.
Alexander Rasink is Tax Partner with Mazars Netherlands, providing solutions to companies and individuals who are faced with cross-border tax, social security and legal issues. Alexander joined Mazars in 2002 and leads the Employment Tax and Global Mobility practice in Amsterdam. Alexander advises on all international mobility issues including tax, social security, labour and immigration law, assignment policies and related compliance issues relating to the movement of expatriates across the globe. In his 15+ years development in the field, he demonstrates a pragmatic and personal approach in offering high quality advice to the business. Over the past decade, Alexander has taken active part in developing and growing global mobility services within the broad international network within Mazars and Praxity. Currently, Alexander is the acting chair for Praxity & Mazars Global Mobility steering group.
Andy joined Shorts as Corporate Finance Partner in April 2014, subsequently successful growing the Corporate Finance Department, with the team winning numerous awards. He has over 20 years Mergers and Acquisitions experience, having previously worked at national firms PKF and, subsequently, BDO. Andy generally acts for owner manged businesses, being a trusted adviser to the shareholders and often advising on exit strategy. He has experience on disposals to acquisitive UK/multi-national companies, Private Equity buyers, listed entities, Employee Ownership Trusts and MBO/MBI teams. He also has significant experience of advising management teams in buy-out transactions across a range of sectors and deal sizes from <£1m up to £50m, and advising clients in raising debt and equity. Additionally, Andy has undertaken numerous Financial Due Diligence assignments on behalf of banks, public sector bodies, private equity houses and acquisitive companies.
Cormac is an international tax partner, with a particular focus on inward investment. He specialises in cross border corporate structuring, transfer pricing and mergers and acquisitions. He has extensive experience in the areas of technology, real estate and financial services. Cormac works with a number of owner managed, listed and foreign owned multinational businesses. He works closely with our overseas teams to ensure a seamless delivery for clients operating internationally, and advises owners and their businesses at each stage of their lifecycle. A member of Chartered Accountants Ireland and the Irish Institute of Taxation, Cormac lectures on international tax issues both in Ireland and abroad, as well as contributing to various publications.
Dirk is an executive with demonstrated leadership in operations, environmental, social, and governance (ESG), performance management, and strategic planning. His recent experience includes working for one of the largest energy infrastructure companies in North America, collaborating closely with the CEO, President, Chief Operations Officer, and Board of Directors. Dirk has extensive experience with increasing scope and responsibility in leading and working in operations, engineering, ESG, sustainability, management systems, strategic planning, capital allocation, risk management, investor relations, customer relations, government contracts, IT, mergers and acquisitions, public policy, and government relations.
He is solutions-oriented with a proven history of working with multiple stakeholders across diverse business and technical topics in energy, transportation, compliance, permitting, and safety.
Graduated in BA at the University of Mannheim, Germany. After being employed at Deloitte, Paris where he was mainly assigned with consulting and audit services for multinational companies, he joined FALK & Co in 1984. In 1985 he built up and developed since then FALK’s international business division. His main focus is on international transaction services, audits of international groups and forensic accounting. He is especially experienced in the sectors IT, automotive, furniture, ecological technologies and real estate.
He is fluent in English, French as well as Spanish (full professional proficiency in each) and has an elementary proficiency in Italian. He chairs PECC (Praxity European Coordination Committee) and also serves Praxity as Chairman of the Membership Committee.
Mr. Feigelson is the Chief Financial Officer (CFO) of Kaufman Rossin and a member of the firm’s management committee, where he works closely with the executive management team to develop strategy for the firm’s future sustainability, growth and profitability.
Marc focuses on Kaufman Rossin’s financial and operational plans in addition to risk management. For nearly 26 years, he has responded to the changes and challenges of public accounting and has been a mentor for young professionals and a champion for the profession. He also retains his involvement in practice as a relationship partner, where he continues to provide advisory services to several long-standing clients.
Marc has a concentrated focus in the real estate, healthcare and professional services sectors, along with substantial experience in transaction advisory services, including M&A deal structuring and complex financial diligence matters.
Mr. Feigelson is a published author and has been quoted in several professional and industry publications. He is an active member of the American Institute of Certified Public Accountants (AICPA) and the Florida Institute of CPAs (FICPA). He has a Bachelor of Science in Accounting from the University of Florida. Marc lives in Miami with his family, which includes his wife, Lisa, along with a son and daughter aged 15 and 11.
We are delighted to introduce him as Chair of the North American Region.
Daniel is a Public Auditor (since 2009) and Tax Advisor (since 2007) at German firm FGS, as well as a partner at the firm since 2020. Having studied economics in Bonn (2003 Dipl.-Volkswirt), he received his Doctorate at the Schumpeter School of Business and Economics of the University of Wuppertal (BUW) (2018 Dr. rer. oec.), joining Flicke Gocke Schaumberg in 2003.
As well being a firm partner and practicing professionally, Daniel is a lecturer in finance and corporate governance at the University of Wuppertal.
Daniel's particular focus is on the auditing of annual and consolidated financial statements, national and international accounting and the auditing and implementation of (tax) compliance management systems.
Daniel’s deep experience and extensive academic grounding in business and finance helps him to understand the European region intimately.
Bob is the Managing Partner of Nwanda Incorporated. Since his election in 2011 he has shaped the growth and development of the firm.
After graduating from the University of the Witwatersrand in Johannesburg, and qualifying as a Chartered Accountant in 1984, he specialised and consulted for a number of years in tax and financial management.
Bob subsequently worked in commerce for 13 years and was involved in all levels of management in various groups of companies before returning to the audit profession in 2004, when he joined Nwanda Incorporated.
A key voice in the region with a solid and rigorous background, Bob skilfully handles tax and financial management for Nwanda’s clients. His approach blends practical expertise with a strong dedication to quality, helping clients achieve their financial objectives. With an intimate knowledge of local and international markets, Mr. Borrill is the perfect chair for the rapidly-growing Africa & Middle East region.
Mr Lo is the Managing Partner of SW Hong Kong, Board Member of SW International and the Chairman of the SW International Brand and Marketing Committee.
He has extensive experience in auditing, business mergers and acquisitions, business appraisal, profit anticipation and listing arrangement for 31 years. He has been involved in numerous IPO projects and has successfully assisted many companies listed on the Main Board and GEM of the HKEX. He regularly contributes articles on corporate governance and internal control to newspapers and professional publications, and was the compliance reviewer of the Best Corporate Governance Awards of Hong Kong Institute of Certified Public Accountants consecutively from 2013 – 2024.
He has exceptional insights into China, Hong Kong and global markets more generally, and working closely with regulatory bodies and professional institutions across the regions and beyond.
With his professional knowledge and expertise, Mr Lo assumes the roles of:
• Vice Chairman of Hong Kong Association of Registered Public Interest Entity Auditors (PIEAA)
• Chairman of the Accountancy Training Board of Vocational Training Council
• Honorary Court Member of Hong Kong Baptist University
• Member of School Allocation Committee under Education Bureau of HKSAR Government
• Member of 14th Shanghai Committee of the Chinese People’s Political Consultative Conference
• President and Founder of Accountancy Industry of Young Professionals Alliance.
Roy was also the member of the Financial Reporting Review Panel of Financial Reporting Council from 2015-2018, Divisional President 2019 – Greater China of CPA Australia and the President of The Hong Kong Independent Non-executive Director Association (2021 – 2022).
Mr. Figueira has commanded many audit teams over his career and has been in charge of several IPO processes in the Brazilian markets. He has held senior positions in several industries previously to his current role, with a great deal of responsibility. From this experience, he brings an expert approach to the Brazilian and Latin American markets, as well as the global landscape. Wesley is also fluent in English, French, Spanish and Italian alongside his native Portuguese.
Alongside his role at VBR, Mr. Figueira’s positions include:
Professor of Business Valuation and Assessment in the Business Administration Post-Graduate Centre of the Federal University of Paraná State.
Executive Professor of Estação IBMEC – Brazilian Institute of Capital Markets Studies – Valuation.
A true senior figure in the Brazilian market, Mr. Figueira brings his deep experience in Latin America as Regional Chair.
With over 25 years’ experience of working in practice, Jill Morris is PM+M’s cloud team partner, and a proud fellow of the ICAEW. Jill is an expert in high quality outsourcing services and leads on the delivery of digital and automated solutions for clients.
Heading up PM+M’s cloud accounting team, Jill supports a wide range of clients with the transformation of their digital systems. From providing a fully outsourced finance team service flexible to each client’s requirements, to helping businesses gain visibility from day one with the implementation of apps such as Xero, Futrli and Dext (to name a few). As a cloud accounting specialist, Jill has unrivalled expertise in supporting clients in this area and advising on the best platform for their needs.
Managing a diverse portfolio of clients, Jill covers a wide range of services that include everything from statutory compliance, Making Tax Digital and cash flow management, to business advice, forecasting and tax planning.
Jill has a passion for creating a true partnership with her clients to provide detailed insights, support their businesses, drive change, and help them reach a positive end goal.
Justin is a member of FORVIS’ International Tax Services team and has been in professional practice since 2007. Justin provides tax services to clients in the manufacturing, distribution, software, and service industries. He has worked closely with privately held and publicly traded corporations.
He has experience in international tax planning and compliance for multinational companies in such areas as foreign tax credits, Subpart F, global intangible low-taxed income, foreign-derived intangible income, withholding taxes, and income tax treaties. In addition, he provides a variety of tax planning services, including assistance with accounting method strategies, mergers and acquisitions, corporate reorganizations, financial statement reporting for income taxes, and share-based payment awards, as well as representation before the IRS and state tax authorities. Justin also provides income tax services to affluent individuals and families and the exempt organizations they support.
Justin is a frequent speaker about international tax topics at Praxity, AISBL and other conferences. He is a participant in the Praxity Emerging Leadership Academy and was awarded the annual FORVIS Indianapolis Diamond Performer Award for his commitment to Unmatched Client Service®. Justin was named the chair of the Praxity North American Tax Committee for 2022 and 2023.
He is a member of the American Institute of CPAs, Indiana CPA Society, and TXCPA. Justin is a member of the Houston Symphony Young Associates Council and the Greater Houston Partnership Foreign Direct Investment Committee.
Justin is a 2006 graduate of Kelley School of Business, Indiana University, Indianapolis, with a B.S. degree in accounting, finance, and international studies.
Kellie is an International Tax Partner and the firm-wide leader of Plante Moran’s International Tax Services group. Kellie’s clients turn to her for expertise on navigating the complexities of doing business abroad. Most of her clients are owner managed to large organisations with a focus on outbound operations, inbound services, and global transaction planning. She advises them on taxation of foreign investments in the United States, U.S. investments in foreign jurisdictions, due diligence for multinational acquisitions, and more.
Kellie is the Chairperson of the Praxity Global Tax and a board member with the Praxity membership committee. She is a member of the AICPA and the MICPA and has a B.S. in accounting from the Rochester Institute of Technology.
Pascal Jauffret joined Mazars in 1997 and is a member of the Group Executive Board for Mazars. He started his career as an auditor in Paris before pioneering the IFRS technical team. In 2009, he moved to Singapore to further develop Mazars in Asia-Pacific. He has been instrumental in the penetration of the firm in new markets such as Australia, Taiwan, the Philippines, Indonesia and developing existing practices in Japan, Korea, India, Malaysia, and Singapore. In 2015, he became the Managing Partner of Mazars in Italy, where he spearheaded a major transformation of their operations.
Pascal graduated from HEC in France. He holds a PhD in Management from Panthéon-Assas university in Paris and an Executive MBA from the NextMBA. He is a CPA and Chartered Accountant in France, and a fellow member of the ICAEW.
Ron is a partner and leads Plante & Moran’s national state and local tax practice. Ron has over twenty - eight years of experience in state and local taxation, and specialises in income, franchise, sales/use and other types of transaction taxes. He has provided a wide variety of state tax services to clients in many different types of industries, including manufacturing, wholesaling and distribution, services and technology.
Ron has a diverse range of state tax experience, including mergers and acquisitions, identifying and implementing opportunities to mitigate state income and franchise tax, nexus determinations, state tax compliance, and state tax accounting.
Helen joined Praxity 13 years ago to help the Board execute planned activities and achieve agreed strategies. A qualified accountant with a background in auditing and education, she also has extensive experience as a financial controller in different sectors.
As Chief Operating Officer, Helen ensures the smooth running of Praxity’s Executive Office. This includes supervising the office team, managing HR and accounts and overseeing the conference and business development teams. Helen attends the Praxity Board, Governing Council and Membership Committee meetings. Amongst her varied tasks in fostering the strategies set by the Board, Helen assesses the quality of the Praxity Alliance member firms, carrying out all the Tri-Annual Assessments as well as examining the suitability of potential new members.
After graduating in accounting & finance, Helen began her career as a lecturer in accounting at Kingston University in England, where she helped encourage young talent to enter into the profession. Training as an auditor with Macintyre Hudson, her next progression was to move up to Audit Manager at BDO. Embarking on a new challenge, she became Group Financial Controller at an investment bank in the City of London, followed by a similar role in a software company before joining Praxity in 2010.
Helen lives with her two young children in Epsom, England, and devotes much of her time to her family. As well as keeping abreast of changes within the profession, she is also learning to play the guitar, alongside a keen interest in both nutrition and epigenetics.
A member of FORVIS’ International Tax Services division since 2006, Elizabeth is a dedicated transfer pricing consultant. She has experience preparing transfer pricing reports, including planning analyses, documentation studies, economic analyses and IRS audit responses. She has worked with clients in a variety of industries, including manufacturing, chemicals, service providers, food and agriculture, and software technology. Elizabeth was temporarily transferred to Budapest, Hungary, where she gained extensive experience with transfer pricing methodologies specific to the Organisation for Economic Co-operation and Development and European Union.
She regularly presents at Praxity, AISBL North American and annual transfer pricing seminars and has presented at events sponsored by the Indiana Chamber of Commerce, Missouri Association of Manufacturers and Associated Industries of Missouri. Elizabeth currently serves as the global chairwoman of Praxity, AISBL’s Transfer Pricing Expert Working Group.
Elizabeth is a member of the St. Louis International Tax Group Inc. She also serves as a board member for the St. Louis National Charity Horse Show.
She is a 2005 magna cum laude graduate of McKendree University, Lebanon, Illinois, with a B.B.A. degree in economics/finance and management, and a 2006 graduate of University of Connecticut, Storrs, with an M.A. degree in economics.
Keith Piwko is a leader in the international assurance practice, where he focuses on advising manufacturing, distribution, and service companies on their worldwide growth and expansion strategies. Specialising in international audit, international tax, and global expansion, as well as employee benefit plans, Keith is dedicated to helping his clients navigate the complexities of the global market.
Keith regularly works with other partners to expand the international practice. Recognising the increasing global operations of companies today, he played a significant role in establishing various teams and initiatives, including the International Concierge Desk, the international tax services team, the international assurance team, as well as contributing to the growth and expansion of international offices, the Plante Moran Alliance, and the Praxity team.
Outside of his professional endeavours, Keith is actively involved in various professional and community organisations. He is a member of the AICPA, the MICPA, the International Business Steering Committee of the Detroit Regional Chamber, the Association of Corporate Growth, and the German American Chamber of Commerce. Committed to giving back to his community, Keith also dedicates his time to organisations such as the Detroit Symphony Orchestra, the Detroit Institute of Arts, and the Detroit Athletic Club. He holds both a B.S. and M.S. in accounting from Michigan State University.
Deborah joined Praxity in January 2011. She is a people person with great communication skills, which helps to deepen connections, improve teamwork, and facilitate problem-solving across the Alliance.
Deborah brings a grounded approach to her role as Head of Business Development and Marketing at Praxity. With over two decades of experience, a teaching degree and diplomas in marketing and business management, she manages a variety of responsibilities at the head of the team. These include website deployments, managing Praxity marketing initiatives, onboarding new firms, collaborating with the team on content and thought leadership materials and contributing to international conferences. She collaborates directly with the Chief Executive Officer and COO to support Praxity’s overall strategy.
In her spare time, Deborah enjoys running and HIIT at the gym. She is also a qualified reflexologist and holds a diploma in nutrition, reflecting her commitment to health and fitness.
Tom joined Praxity in 2024 as Brand & Reputation Executive. With six years of marketing experience in both B2B and B2C sectors, as well as two years of international event experience, he manages the brand and reputation efforts, helping to promote Praxity's events, news, insights, and member firms. Tom uses his digital marketing expertise to support the Praxity team by promoting their knowledge, experience, and expertise to a wider audience.
In his free time, Tom is a photographer and a keen athlete, being a fan of rugby, MMA, F1, as well as expanding his perspectives through travelling.
Jess is an integral part of Praxity’s public-facing persona and brand, working with developers and engineers to implement and update software, technologies and processes tailored to the Alliance. She also assists the Conferences team by maintaining onsite-hardware and additional software resources to guarantee digital competence at all events. A key point of contact for all aspects of Praxity’s running, she provides ultra-modern and futureproof capability.
A born and bred South Londoner, Jess is a skilled artist and illustrator. She enjoys heading to the coast to surf whenever the opportunity arises, and loves spending quality time with her dog, Red.
A talented and experienced multi-disciplinary graphic designer, Carla takes charge of all Praxity materials and communications, ensuring they look informative, logical and beautiful. She is also in charge of actioning Praxity’s visual brand guidelines, keeping all of Praxity’s output consistent, whether online or at conferences. Bringing a project to life from its infancy is an exciting journey for Carla, beginning with from something simple and turning it into something unique and engaging.
The Sydney native is a keen and talented crocheter, creating everything from hats to full jumpsuits. She is interested in ceramics as well as being a keen cook, and is a student of Italian.
Jo joined Praxity at the start of 2022 bringing with her more than 15 years of expertise in the management of exhibitions and events in the aerospace sector. Jo has a wealth of experience in organising successful events, from large-scale showcase exhibitions at important industry events to gatherings for investors, suppliers, partners, and workers.
Jo's position involves project managing the five annual Praxity conferences as well as implementing the yearly conference plan to support our conference attendees and the Praxity leadership team.
Jo is skilled in a variety of project management tools, such as robust file sharing networks and conference management software. She studied French and German and finds enjoyment in travelling and experiencing local cultures. Attending conferences, when everyone gets together, reconnects, and makes new connections, is a strong highlight of Jo’s role within the Praxity team.
Lani is Events Manager at Praxity, where her role encompasses a wide range of responsibilities, from sourcing venues and negotiating contracts to coordinating with hotels, delegates, speakers, and Destination Management Companies (DMCs). With over 11 years experience at Praxity, Lani finds great fulfilment in overseeing the entire planning process of conferences, from inception to execution, and seeing Praxity members come together to experience the full scope of what these events offer.
Before joining Praxity, Lani worked at CIPD, where she organised events in the not-for-profit sector, further honing her expertise in event management. Her background also includes various other roles in event organisation, equipping her with a comprehensive understanding of the industry and a strong commitment to delivering exceptional event experiences.
As a Fellow of the Institute of Chartered Accountants in England and Wales, Natalie earned her chartered accountant certification in 2010. She has a wide range of expertise, including roles as a financial controller, financial business partner, strategic business manager, and auditor in a mid-tier corporation. She has extensive experience in company change, strategy, restructuring programmes, financial reporting, and business collaboration. Natalie has exceptional analytical abilities whilst handling challenging assignments and juggling competing demands.
Leading the financial department of Praxity's main office, Natalie maintains tight relationships with the Praxity conference team, the Praxity Board, and Praxity member firms. Natalie is a proficient user of Xero and Oracle R12 accounting packages, and an expert at Microsoft Excel. In her free time, she enjoys dancing, spending time with family and is conversational in Greek.
Tanisha has been an accountant with Praxity for the past six years, supporting the Accounts team to help them stay on top of finances and resources, both at the executive office and across the Alliance.
Before joining Praxity, Tanisha worked in a range of roles in the accountancy industry, moving from practice to pension payroll and then onto accounts payable. Working for different companies in different sectors, she enjoys finding ways to improve efficiency with accounts, learning new software and new techniques. Tanisha also helps to train colleagues to get up to speed with systems, with proficiency in Excel, Word, Xero, Sage and Microsoft Great Plains.
Outside of her working hours, Tanisha is a keen sportswoman, with a FA level 1 in football coaching and a 2nd Dan in Kickboxing.