What is an Alliance?

Our Vision

An alliance of high-quality firms, rooted in collaboration and trust, recognised as the best-in-class. We are an alliance of handpicked, like-minded member firms which operate independently and are united by a shared commitment to high quality client outcomes and personal care. Our Alliance offers independence and choice in every market. Members benefit from global reach, without diluting their local expertise and commitment to their clients.

Client delivery excellence: Each challenge from a client is unique and firms’ solutions bespoke; our alliance structure facilitates the right expertise without compromise to quality. We care about each other’s clients as our own and leverage our individual and combined strengths as an Alliance to deliver bestin-class solutions, authentic client-centricity and a personal touch.

Collaboration: We commit to maintaining strong personal relationships and working together for the benefit of our clients, our firms and the Alliance. Our trust in each other’s expertise and knowledge enables us to deliver outstanding results for clients and further our own development.

Communication: We commit to open and responsive communication, prioritising requests from member firms to ensure client needs are met, cementing the reputation of the Alliance. When the Alliance wins, we all win. We confidently articulate the benefits of the Alliance to clients, explaining our delivery model and demonstrating our global reach and excellent service.

Our Strategy

At Praxity, our strategy is built on a foundation of global connectivity, agility, and strong relationships. By expanding reach, fostering responsiveness, and strengthening collaboration, we empower our member firms to thrive in an evolving marketplace.

Responsiveness

In a fast-moving world, agility is key. Praxity ensures that member firms can respond quickly to client needs with the right expertise at the right time. We facilitate swift knowledge sharing and support, helping firms stay ahead in an evolving marketplace.

Reach

We empower our member firms with truly global connection, expanding their access to new markets, opportunities, and expertise. By fostering seamless cross-border collaboration, we enable firms to serve their clients with confidence, wherever business takes them.

Relationships

Strong, trust-based relationships are at the core of the Praxity Alliance. We cultivate meaningful connections among member firms, fostering a culture of collaboration, knowledge exchange, and mutual success, strengthening firms individually and collectively.

Regions

Our Alliance spans diverse regions, each with unique business landscapes. By leveraging regional insights and expertise, we help member firms navigate local complexities while maintaining global consistency, ensuring they can serve clients effectively.

Recruit 

Attracting high-quality firms and professionals strengthens Praxity's global efforts. We actively seek and onboard firms that align with our values and standards, ensuring a high-quality Alliance that enhances collaboration, communication and client delivery excellence for all members.

Retain

We are committed to fostering long-term engagement and loyalty among our member firms by continuously delivering value, support, and opportunities for growth. Through strong relationships, collaboration, and connection, we ensure that firms remain engaged and see the alliance as an essential part of their success.

Benefits of International Expansion

Praxity provides a trusted platform that empowers firms to support their clients in navigating international expansion. By combining local expertise with global reach, Praxity enables businesses to confidently explore new markets, address complex cross-border challenges, and unlock opportunities worldwide. This seamless collaboration ensures clients receive the highest quality advice and support, wherever they choose to operate. 

Members of the Highest Quality

Every client matters to every member firm and is connected with care to the solutions they need. Praxity member firms collaborate to find the right solutions for their clients, with the freedom to choose the right partner and work in the way that’s best for their firms and their clients. 

Unity is at our core: run on relationships, we put people first, underpinned by seamless collaboration, communication and processes, and truly global capabilities with local knowledge.

We offer a modern delivery model for clients to access quality auditing, tax, accountancy and advice with personal dedication to client delivery excellence.

Praxity offers a wealth of thought leadership resources, including insightful pieces on critical topics including:

• ESG Legisaltion
• ESG Landscape for Clients
• Anti Money Laundering
• Diversity, Equality and Inclusion
• Cybersecurity

With contributions from leading Alliance member specialists in these fields, the Alliance's Thought Leadership and Hub magazine's provides a blend of topical content. Featuring updates on Alliance activities, global industry news, and in-depth articles that address the most pressing issues in the industry, this high-quality content ensures both firms and clients stay informed about the latest developments and emerging trends shaping the profession. 

Training

The Alliance has secured global licenses for member firms to utilise three award-winning ICAEW training films as part of their employee development programmes. Additionally, Praxity provides access to a wide range of training opportunities, including exclusive discounts on AICPA® CPA.com learning programmes, webinars hosted by member firms, and other specialised development resources. These initiatives are designed to enhance skills, share expertise, and foster professional growth across the Alliance.

Working Groups

To keep you abreast of the latest regulatory changes and business challenges, Praxity working groups meet regularly at local, national, and global events to debate issues and share best practices. Including Global Tax, ESG, Transfer Pricing, Regional Groups, members can share new insights, innovative strategies, and actionable solutions tailored to their industries. These collaborative sessions foster knowledge exchange, enhance professional expertise, and strengthen the global connections that drive success in an ever-evolving business landscape. Praxity's full list of active working groups are:

Management:

Membership Committee

Governing Council 

Regional Chairs

Specialised Services:

Marketing

Praxity Champions 

Regional Tax:

Africa and Middle East

Asia Pacific

Europe

Latin America

Client Services:

ESG

Outsourcing

Global Audit and Assurance

Financial Advisory Services

Mergers and Acquisitions 

Forensic Valuation and Litigation Services

Global Tax:

Transfer Pricing

Core Tax

Private Client Services

Global Mobility

Indirect Tax

North America Steering Committee

Global Tax

SALT

Our online portal allows members to search listings of buyers and sellers across the globe to help clients sell assets and make acquisitions more easily.

This tool enables Praxity members to connect with acquisition-ready clients by listing criteria such as industry, deal size, EBITDA, turnover, and target regions. Members can create searchable profiles and receive notifications when new opportunities match their saved filters, streamlining the process of finding acquisitions that align with client goals.

Post Businesses for Sale

Post detailed sale-side opportunities—including specifics on EBITDA, currency, industry, location, turnover, and sector—so Praxity members can discover these listings for their acquisitive clients. Listings are optimised for easy browsing within the Praxity network.

Search Businesses for Sale

Application Process

Following receipt of an initial enquiry via the Praxity website contact us page, a prospective firm is reviewed by the Praxity Executive Office. Depending on the outcome of this review, the prospective firm may be progressed to complete an in depth self-assessment application form to evaluate the quality and suitability of the prospective firm.

The self-assessment form is reviewed at the Praxity Executive Office, who may ask additional questions and once complete, the form is reviewed by the Praxity Membership Committee, who may also ask further questions.  If the application is approved by the Membership Committee a Praxity Management Board Member will conduct a telephone interview which will occur before the Praxity Management Board meet to make their final decision on whether to approve the application.