11th September 2026
What is changing is the shape of the work. Firms are moving past scattered experiments on repetitive tasks towards a more deliberate approach that matches adoption to the problems worth solving. And the payoff is starting to look like a lot more than cost saving. Firms are opening up genuine value streams.
None of it holds up without clean data underneath. Get that part wrong and even the best tools give you garbage in, garbage out.
Our latest thought leadership report, From Experimentation to Value, shows where firms sit on that continuum and how the ones seeing real returns got there.
Read the report →