New member firm is “perfect fit” for the Alliance

Praxity has strengthened its coverage in the UK with the addition of Magma, a leading independent firm of chartered accountants, tax advisers and business advisers.

Magma operates three offices in the Midlands region and provides a comprehensive range of services across a wide range of sectors. The firm advises businesses, not-for-profit organisations and high net worth individuals and families on all areas of business, tax and wealth.

Jon Kicks, Tax Partner at Magma, said Praxity stood out as the number one Alliance to be part of, based on its values and the positive experiences of member firms in the UK.

“Magma’s growing client base increasingly needs overseas advice and support so, as a result, the firm assessed a number of alliances in the market. The initial meetings with Praxity proved a perfect fit, demonstrating a strong alignment in culture, values and ethos, and ultimately, becoming our first choice,” Jon explained.

Positive experiences

The benefits of joining Praxity were underlined by conversations with existing members. “We had discussions with other UK firms within the Alliance who offered great insight into their positive experiences and support from member firms and praised the usefulness of Praxitys’ annual conferences,” Jon added.

“it is important to have the best support when overseas advice and help is needed”

A key advantage of being part of Praxity is the opportunity to tap into international expertise in different disciplines and regions. “Magma’s client base is becoming increasingly international and it is important to have the best support when overseas advice and help is needed. Becoming a Praxity member will allow team members to support their clients with international expansion and allow Magma and its clients to grow as a result,” Jon said.  

Praxity continues to go from strength to strength, providing an unrivalled platform for member firms around the world to learn, share, collaborate and better serve their clients.